The 11 Best Whitening Toothpastes in 2024: Crest, Marvins, More

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

Boka

Refresh Mint Teeth Whitening n-Ha Toothpaste

Boka

Refresh Mint Teeth Whitening n-Ha Toothpaste

Pros

• Peroxide-free
• Safe for sensitive teeth

This aloe vera- and green tea toothpaste also uses xylitol to fight bacteria, plus nano-hydroxyapatite (a Japanese-founded fluoride alternative) to keep enamel strong. It also contains coconut oil and baking soda to help neutralize stains while keeping gums hydrated.

One satisfied customer writes: "I absolutely love this toothpaste and have seen a difference in the whiteness of my teeth!" —Taylor

Colgate

Optic White Pro Series Whitening Toothpaste

Colgate

Optic White Pro Series Whitening Toothpaste

Now 67% Off

Pros

• Vegan

When it comes to his top whitening toothpaste of choice, Lipari often reaches for this one from Colgate to brush morning and night. "I typically recommend Colgate Optic White, since I personally think I've had the best results with it," he explains.

One satisfied customer writes: "I love this toothpaste. It really does what it claims it will do. My teeth are so white and shiny! The only thing I don't really care for is the taste. But it does leave my mouth feeling fresh and clean. No bad breath here! Spend the extra money and get this toothpaste. You won't regret it!" —Gena

Marvis

Whitening Mint Toothpaste

Marvis

Whitening Mint Toothpaste

Pros

• Fluoride-free

I've tested a number of whitening toothpastes as a beauty editor, but this one from Marvis is one of my favorites—and close to 7,000 Amazon shoppers agree. Not only does its vintage-inspired tube look stylish on my bathroom countertop, but its minty flavor always leaves my mouth feeling more refreshed after brushing.

One satisfied customer writes: "I made the switch! My favorite fluoride-free toothpaste so far. Definitely whitens very well." —Amazon Customer

Advertisement - Continue Reading Below

Sensodyne

Extra Whitening Toothpaste for Sensitive Teeth

Sensodyne

Extra Whitening Toothpaste for Sensitive Teeth

Pros

• Sulfate-free

For patients with sensitive teeth, Lipari often recommends Sensodyne's Extra Whitening toothpaste. It contains an anti-cavity formula that provides up to 24 hours of gum and enamel protection while getting your pearly whites their brightest.

One satisfied customer writes: "I have sensitive teeth and can't eat food either too cold or too hot. I tried many brands and didn't work until my dentist recommended Sensodyne. Sensodyne toothpaste reduced my teeth sensitivity and made them less build-up and yellow color since I drink coffee daily." —julieb421

Crest

3D White Toothpaste Advanced Luminous Mint (Pack of 4)

Crest

3D White Toothpaste Advanced Luminous Mint (Pack of 4)

Crest 3D Whitestrips are a cult-favorite product for a number of beauty lovers, which is why it's no surprise the brand's 3D White toothpaste is also a hit among Amazon shoppers. Its minty formula aims to strengthen your tooth enamel while protecting against cavities.

One satisfied customer writes: "Not only does this toothpaste whiten your teeth, but it leaves a refreshing light minty taste in your mouth! I love it!"

Apa Beauty

White Toothpaste

Apa Beauty

White Toothpaste

Pros

• Safe for sensitive teeth

This flouride-free toothpaste from cosmetic dentist Michael Apa scrubs off surface stains to brighten teeth, along with hydroxyapatite—one of the foundations of tooth enamel—to help rebuild them as you brush. And since it is formulated with carbamide peroxide instead of hydrogen peroxide, it's safe for sensitive teeth.

Advertisement - Continue Reading Below

Before

Before Whitening

Before

Before Whitening

Pros

• Best for sensitive gums
• Budget-friendly

If you suffer from sensitive teeth or gums, opt for Before's minty toothpaste. It's made with gentle, soothing ingredients like aloe vera and refreshing mint oil, yet thoroughly cleans with sodium fluoride.

One satisfied customer writes: "Love how fresh and super minty this toothpaste is! Also makes my teeth feel super smooth. My new go-to toothpaste for sure!" —Yvonne

Opalescence

Whitening Toothpaste for Sensitive Teeth

Opalescence

Whitening Toothpaste for Sensitive Teeth

Pros

• Great for sensitive teeth

Opalescence's fluoride toothpaste is another of Lipari's favorites specifically for sensitive teeth. It uses low-abrasion silica to polish away surface stains, along with potassium nitrate to minimize tooth pain and gum irritation.

One satisfied customer writes: "Nice light, minty taste. Did not hurt my teeth like some other whiteners." —Sbhuskins

Arm & Hammer

Advance White Breath Freshening Toothpaste

Arm & Hammer

Advance White Breath Freshening Toothpaste

Pros

• Top-rated
• Great for plaque removal

Baking soda works as a main ingredient in this popular toothpaste to gently lift surface stains and minimize the effect of enamel-weakening acids.

One satisfied customer writes: "I am 63 years-old and have the whitest teeth thanks to Arm and Hammer. My dental hygienist is amazed how little she has to clean on my teeth every six months, and I am a total teaaholic!" —Nana

Advertisement - Continue Reading Below

Hello

Naturally Whitening Fluoride Toothpaste (3-Pack)

Hello

Naturally Whitening Fluoride Toothpaste (3-Pack)

Pros

• Paraben-free

Here's a three-pack of naturally-derived toothpaste from Hello that uses a calcium mineral blend to get teeth whiter. Its formula also works overtime to help strengthen enamel.

One satisfied customer writes: "Leaves teeth so clean feels like I just went to the dentist!!" —G Sancho

RiseWell

Natural Hydroxyapatite Toothpaste

RiseWell

Natural Hydroxyapatite Toothpaste

Pros

• Flouride-free
• Great for sensitive teeth

One of Lipari's all-time favorite whitening toothpastes is this natural tube from Risewell. "Risewell makes a hydroxyapatite-based toothpaste which has natural whitening properties," he adds. "Although hydroxyapatite-based toothpastes are a newer product here in the United States, there are numerous studies showing that they may be a great alternative to traditional fluoride-based toothpastes."

One satisfied customer writes: "I started using Risewell a couple of years ago when I developed an allergy to sodium lauryl sulfate. I tried Risewell due to its lack of the ingredients and other chemicals. It works well. It tastes good. I like it! I also like the mouthwash." —Stephanie...

Meet the Experts

• Dr. Rich Lipari is a cosmetic dentist at Lipari & Mangiameli Dentistry in Chappaqua, New York.

Advertisement - Continue Reading Below

What are the benefits of using whitening toothpastes?

Whitening toothpastes make it easy to enhance the hue of your smile with little to no effort, with noticeable results after about a month of use. "These options are a great way to maintain your teeth and achieve a more minor whitening result on a daily basis," Lipari says.

How should I use whitening toothpaste?

Brushing your teeth with one of the best whitening toothpastes is no different than the process of using a regular tube. Those already brightening their smile with a teeth whitening kit can still use a whitening toothpaste. However, experts advise being mindful that the more whitening products used on your teeth may increase risk for future enamel sensitivity.

Why trust Harper's Bazaar?

For more than 150 years, Harper’s Bazaar has been the preeminent fashion and beauty resource for women at every age. We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, haircare, and fragrance. Every story we publish has been thoroughly researched and vetted by our team of beauty editors and industry experts.

Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.

Watch Next

Advertisement - Continue Reading Below

Advertisement - Continue Reading Below

Advertisement - Continue Reading Below

ncG1vNJzZmivp6x7qa3RqZyrq5KWx6Kt0WeaqKVfl7KiwdOyZqGdkaHBqXvGbWlucWBugnF7wZ6qrWWnnba1sc2ipaBlpKS8tbTPmqqtnV8%3D